This hat was up for auction at the SUWA fundraiser this past weekend. I tried to make it look really professional with that fun little "B" label and "Brights" tag. It was on the table with all the rest of the gear donations, which were donated by Backcountry.com, Gregory, Black Diamond, IME, and quite a few other companies. I didn't want it to stick out as the "homemade item of the night." The tags seemed to fool everyone. It sold for a good price to a girl whom i had never met. I was pretty excited.